Note: Cost of meal should be paid in advance by credit card or paypal. Companies cannot be billed directly for the charges.

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Monthly Meeting Form

Monthly Luncheon

The meeting will be held on:
January 20th, 2012 at 11:29am
at Holiday Inn North, 2800 Manchester Expressway, Columbus, GA 31904

Cost is $25. Price includes meal.

Martha White Flour, Flatt & Scruggs and the ‘Rize’ of Bluegrass Music

In June 1953, an unlikely partnership between hillbilly musicians and sophisticated businessmen began a relationship that helped bluegrass music flourish while simultaneously building a mulit-million dollar food brand. This presentation details how Martha White Flour's sponsorship of Flatt & Scruggs, perhaps the world's best-known bluegrass band, turned the band and the brand into international icons. Some of this history was broadcast here in Columbus via WRBL-TV! The presentation includes screening Martha White-sponsored television programs, along with other Martha White brand memorabilia.

Our speaker for January is Dr. Lance Kinney

Dr. Kinney began his education with a BA (1984) in communication from Auburn University, Auburn, Alabama. Following his first ad agency account executive job, he went on to earn an MA in advertising from the University of Georgia, Athens, Georgia (1987). After stints as a communications coordinator with a client firm and account executive with a J. Walter Thompson subsidiary, Dr. Kinney earned a doctorate in mass communication theory and research from Florida State University, Tallahassee, Florida (1995).

Dr. Kinney pursues an extensive program of advertising strategy research, including ad response as a function of program involvement, film product placement and event sponsorship. Dr. Kinney's research has appeared in Journal of Sport Marketing, Psychology and Marketing, Journal of Promotion Management and The International Journal of Sports Marketing and Sponsorship, and a number of book chapters. Dr. Kinney has addressed many national and international advertising and marketing organizations, including the American Academy of Advertising, the American Marketing Association, the Association for Education in Journalism and Mass Communication, National Communication Association, North American Society for Sports Marketing and Management, the International Country Music Conference and the Atlanta Committee for the Olympic Games. Dr. Kinney is also on in-demand speaker on the professional circuit, addressing professional groups on research techniques, data analysis, and sponsorship strategies, along with other advertising and marketing topics.

Dr. Kinney has been teaching advertising media planning, strategy and research since 1991. Dr. Kinney currently teaches, researches and consults as a tenured associate professor of advertising and public relations at the University of Alabama.

RSVP & make plans to join us at the next AAF function... And don't forget to bring a friend!